Our Team

Sam, the founder of Industrial Fitness; started out as the Strength & Conditioning Coach and a Director of Skilled Athlete. His passion for tactical and functional fitness training and desire to give back to the community has lead to the inception of Industrial Fitness. 
Sam has produced hundreds of programs for a variety of individuals from different backgrounds, having received consistent positive feedback and a 5 star rating from all customers.

Recently, he has expanded his training to include coaching of Strongman training with notable success - Industrial Fitness athlete Gerard MacIntyre is leading the way, taking 5 events from 5 and earning a ticket straight the Arnold's Strongman competition next year. 

 The Team

The team at IF consists of former and current Military and Tactical Coaches who, due to their active status - remain behind the scenes.

The goal we share remains paramount to our success, we maintain the philosophy that the larger the business is, the more leverage we have to assist those who need it within the community.

Industrial Fitness has from its inception thrived on the belief that if we can help one person, or one thousand - we will do everything we can to achieve this goal.

Our mission began post service within the Australian Military, whilst contracting in the Middle-East by simply helping friends either ex-military or otherwise who had lost track of their personal health and fitness . After creating a number of programs we identified there was a broader need for not only an easy and manageable product but proof behind the product in order to target this space. This too was the birth of the motto - "We will never release a program we have not trialed ourselves". So if it hurts, we know.