Purpose
A Veteran & First responder owned company who provide the best quality APPAREL, MERCHANDISE and STRENGTH & CONDITIONING PROGRAMS designed by Military, police and private Contractors with real time experience, relevant qualifications and a passion for helping you.
Our primary mission is leverage our success to give back.
We cater to a wide range of fitness levels, from beginners, right through to elite level individuals looking for a challenge.
More on out background and mission, hit 'Our story' section in the menu.
Method
Continually develop and challenge the market standard to provide the best practice, evolving our own knowledge base and building the IF TEAM. Provide old school training technique using a modern approach.
Continually expand our merchandise and apparel range using only the best quality tested product.
Develop a community focussed on, and driven by positive outcome. Expand into the Veteran and first responder space to provide support, guidance and build the modern generation of support network.